NFORMATION/
CLIENT PROFILE/
Industry: Community
Location: North America
About: nFormation is a first‑of‑its‑kind vetted membership community and leadership platform created by women of color for women of color, providing a safe, transformative space for professional development, connection, and reimagining traditional power structures.
CLIENT OBJECTIVES/
Develop compelling marketing content to attract, engage, and retain members of the community
Create a seamless membership experience across all digital touchpoints
WHAT WE IMPLEMENTED/
Website development
CRM setup and management
App creative content development
Event setup and experience automation
Workflow automation across the CRM platform, website, community app, payment gateway, and social media channels
THE OUTCOME/
75% of members reported feeling less isolated and unsupported
63% felt more equipped to drive structural change
* In the implementation year