MONDELEZ/
CLIENT PROFILE/
Industry: CPG (Consumer Packaged Goods)
Location: Global
About: Mondelez International is a global consumer packaged goods company that manufactures and markets some of the world’s leading snack brands, including chocolate, biscuits, and confectionery products.
CLIENT OBJECTIVES/
Facilitate a workshop with Mondelez’s brand managers to develop a gifting-focused product innovation pipeline
Concept-test innovation ideas to determine market viability
WHAT WE IMPLEMENTED/
An innovation ideation workshop to develop gifting product concepts
Qualitative and quantitative research to test gifting product concepts
Insights reporting to prioritize viable concepts for Mondelez’s future innovation pipeline
THE OUTCOME/
85 gifting concepts ideated and tested
20 resulting innovation concepts recommended for product development