HAGAR/
CLIENT PROFILE/
Industry: Non Profit
Location: Global
About: Hagar restores survivors of human trafficking, slavery, and abuse through trauma-informed care, legal support, and long-term empowerment programs.
CLIENT OBJECTIVES/
Develop the global campaign strategy for ‘Help Afghanistan’ to attract donations to support emergency humanitarian efforts in the region.
Implement the marketing campaign across all of Hagar’s communication touchpoints.
WHAT WE IMPLEMENTED/
Marketing campaign strategy
Multi-channel marketing plan
Creative assets for website, social media, digital ads and email campaigns
Copywriting for website, social media, digital ads and email campaigns
Content implementation across all channels
Marketing automation across all platforms
THE OUTCOME/
39% increase in donors
$867k campaign donations raised
* In the 4-week campaign period versus the previous month